Recently WestGlobal went through a rebranding exercise. We wanted to update our image to reflect our product strengths and also to find a new name for our flagship product.
Our product is built on a Complex Event Processing (CEP) engine and we present output to users via real-time dashboards (BAM), so wordplay and variations on a theme around these acronyms were bandied about with abandon.
Finally we settled on Vantify.
One of my suggestions, which I was quite pleased with in a smarty-pants way, was “roofbox”. Now you might think you know what a roofbox is, and may even have used one on your car in the past, but this word also has another meaning which is far more interesting and relevant to the topic in hand.
Here in Ireland there is a Megalithic Passage Tomb at Newgrange, Co. Meath. It is world famous and was built about 3200 BC. It is estimated that the construction of the Passage Tomb at Newgrange would have taken a work force of 300 at least 20 years.
It predates the pyramids by 500 years.
Of particular interest to us is one facet of this magnificent structure. That is, its ability to illuminate a passageway once a year on the winter solstice. To achieve this feat, an ancient device was, and still is, used to capture the rays of the sun. This device is called a roofbox.
This is defined in Wikipedia as follows:
“A roofbox is a specially contrived opening above a doorway, usually built for some astronomical significant event.”
Also interesting is the fact that the term was first coined by an Irishman:
“The term was coined by Professor Michael O’ Kelly’s during his excavation of the Newgrange passage cairn, at Brú Na Bóinne, Ireland.”
So , we at WestGlobal are not the first Irish-based community to try our hand at event processing. We are merely the latest in a very long line of innovative people who used the technology of the time in clever and lasting ways.
If we can achieve even a smidgen of the success and longevity of our illustrious forbearers at Newgrange, we think you will agree that we will have done a good job.
