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	<title>The BTM Blog &#187; Nicky White</title>
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	<description>From the creators of Vantify</description>
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		<title>What’s in a name?</title>
		<link>http://www.westglobal.com/blog/2008/07/01/what%e2%80%99s-in-a-name/</link>
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		<pubDate>Tue, 01 Jul 2008 14:22:16 +0000</pubDate>
		<dc:creator>Nicky White</dc:creator>
				<category><![CDATA[Complex Event Processing]]></category>

		<guid isPermaLink="false">http://www.westglobal.com/blog/?p=18</guid>
		<description><![CDATA[Recently WestGlobal went through a rebranding exercise. We wanted to update our image to reflect our product strengths and also to find a new name for our flagship product.
Our product is built on a Complex Event Processing (CEP) engine and we present output to users via real-time dashboards (BAM), so wordplay and variations on a [...]]]></description>
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