In our work with IT intensive enterprises, we observe different approaches to the implementation of IT and service monitoring. These range from a fragmented model dependent on multiple and effectively isolated ‘point’ solutions through to highly unified BPM (Business Process Management) models providing excellent monitoring performance but typically demanding significant investment, technology and process re-architecting and imposing restrictions on supported technologies or vendors.
In our view, the most successful approaches in terms of maximising IT ROI, technology performance and improving Customer Experience are based on a combination of pragmatism and planned coherence. Pragmatism comes from an approach that supports highly heterogeneous IT and network environments comprising multi-vendor technology deployed often over as many as 10 or more years. Coherence recognizes the need to combine different monitoring ‘models’ to achieve a rich, timely, efficient and complete view of how IT and network systems are interacting to deliver excellent Customer Experience.
At WestGlobal, we have found a 4-Quadrant grid is useful in explaining the ‘coherence’ element. On the vertical axis, ‘Monitoring Focus’ moves from Technology in the ‘South’ to Business Activity/Customer Experience in the ‘North’. The horizontal axis measures timeliness or immediacy, with non-real-time (nrt) to the West and real-time (rt) to the East. All monitoring approaches can be positioned on this grid and we can outline the key characteristics of each quadrant as follows. . .

NW (nrt/ Business Activity Focus): Business Intelligence / Data Warehouse exceptionally rich in the ability to create marketing and businesses views of customer and business activity; but ‘after the event’.
SW (nrt / Technology Focus): Historical technology performance measurement. Typically based on log and CDR file analysis and frequently used for capacity measurement and planning of underlying IT and network elements.
SE (rt / Technology Focus): Here the focus is typically on monitoring and alerting the health of individual or groups of IT / network elements or application servers (e.g. WEB servers). But this provides limited insight into actual Customer Experience which may depend on the interaction of many elements and servers.
NE (rt / Business Activity Focus): Here the focus is on measuring the health and performance of actual business activities. It is interesting that while it is this layer that the customer interacts with and can therefore reasonably be argued as the most important in measuring Customer Experience, monitoring often remains focused on the underlying technology i.e. the ‘South Side’. The emergence of Complex Event Processing as a means to enhance the performance of solutions in the NE quadrant provides excellent opportunities for enterprises to detect patterns and events that signal potential Customer Experience degradation even before the customer is impacted.
The most effective monitoring approaches reflect the need to ‘cover the bases’ in the above grid. This implies a need for organizations to have some degree of coordinated planning across the complete monitoring architecture. With such an approach, additional benefits arise from ‘Grid Synergies’. For example, while it can often be difficult for Business Intelligence solutions to access certain network or low level data directly, the data can often be proxied via elements in the real-time side of the grid. Similarly, integration between the NE and SE quadrants combines real-time Business Activity Monitoring with the ability to ‘drill-down’ into the underlying technology only when necessary, for example to investigate a degradation or failure in a Business Activity. This is approach we have adopted with Vantify Experience Centre, in other words an ‘East side’ solution.